The local mountain is opening very early this year, and many city dwellers anticipate a cold, crazy winter based on last year's outcome. Now's the time for your business to jump on people's hopes and fears. Are you celebrating an anticipated heavy fall of snow? Or are you in a business to help out those that hate the white stuff?
Framing your business in a way that is highlighted by the current "hot topic of the day" can make your press release stand out amongst the hundreds the media are inundated with.
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